A (Harsh) Truth About Video Production

Ok here’s a harsh truth about this industry... what we do is not a science.

At the end of the day what we create is art. And hopefully that doesn’t come across as pretentious, rather, it means that most of the time there’s no one right solution for a problem. Sure, there are wrong moves and definitely wrong directions you can make, but being a perfectionist doesn’t guarantee you’ll hit the mark- it’s subjective.

You can get every detail right, and it still might not connect with your client. Sometimes, your vision just won’t be someone’s cup of tea, and that’s the reality.

So, get comfortable with that. Not every project will land perfectly, and that’s totally fine. It’s about the creative process and being open to feedback. Remember, this isn’t a science, and that’s part of the beauty of it. Accepting that will help you grow as a creator.

But here’s the good news: there’s one skill that can help navigate this process. In the next blog we’ll break it down.